Online Reputation Management Software: 7 Best Software

It’s no surprise that Online Reputation Management Software is a thriving business. When you search for your name on Google, you immediately realize how much personal information is already available about you. The vast amount of information about you that is publicly available is a big change from the pre-Internet age. 

Usually, as soon as something goes online, they are always there. You must monitor your reputation online and do everything in your power to minimize damaging statements about you and your business. There are a variety of reputation tools you can use online to understand and improve your reputation and minimize the dangers of harmful referrals.

Online Reputation Management Software can require significant effort in some cases. Fortunately, there are several paid and free tools available to facilitate your efforts. Whether you are looking at your name online or focusing on your company’s reputation, the practice of online reputation management is the same. 

Personal branding is just as important online as corporate branding, as we mentioned recently. Google the names of job candidates as potential employers to see what the internet says about them. And maybe you’d rather make parts of your past disappear. Your social accounts could also be a problem, especially if you treated them too “socially” when you were younger.

We find a powerful and affordable selection from more than 2 decades of reputation management software providers. To narrow down our choices, we carefully reviewed features, including the number of monitoring and response pages. We also considered ease of use, integrations with task and industry software, and additional tools like social media.

What is Online Reputation Management Software?

Online Reputation Management Software enables companies to monitor and encourage better experiences of online reviews on online platforms. With the online reputation management software, you can monitor potential online reviews, create targeted campaigns specifically for your customers to influence their ratings, and track the success rate of this approach.

You can then clearly see how well your attempts are working, at what point your attempt became ineffective, and the overall success of your attempts to create a positive online presence. By seeing how these attempts change over time, we give you insight into not only what needs to be done, but when and how it should be done to improve your ratings and ultimately your overall business.

Companies that wish to promote their brands employing positive web review users use Online Reputation Management Software to gather negative experiences. The products also offer users mechanisms for submitting new reviews by email or promotional campaigns. The products provide marketing teams with platforms that collect and interpret the reputation of their company online. E-mail campaigns are often used by teams on a digital platform to send in new reviews.

Products differ from social media monitoring software by collecting online reviews, but they may include social media features. However, confusion exists with product review software that offers little crossover. These tools host customer reviews and offer little control or management functionality for e-commerce sites.

Here are some top and the best 7 Online Reputation Management Software.

1. BrightGlobal

BrightLocal helps you build your online reputation with its robust review tracking, Google My Business Management (GMB), and SEO tools. Benefits include a 14-day free trial, no credit card required, affordable rates, many local SEO tools.

BrightLocal is a customer review solution used by major brands, with reputation management tools and integrations with social media. BrightLocal is the clear winner for best overall reputation management software with its affordable monthly rates and powerful features. Although BrightLocal does not offer a mobile app, the cloud-based software is easy to use on a desktop or tablet in a browser.

The GMB listings, website rating, and use of local SEO are perfect for businesses. Highlights include:

• Find, update and track listings for a business’s name, address, and phone number (NAP).
• Track reviews on over 80 places like Yelp, Trustpilot, and the Better Business Bureau (BBB).
• Create reviews on more than 200 review sites for over 40 industries.
• Use a website widget to highlight reviews on multiple websites.
• Easily respond to Google and Facebook reviews with a one-click reply feature.
• Perform GMB and local SEO audits on search rankings.

To view data from your browser dashboard, BrightLocal integrates with Google Analytics, Facebook, and Twitter. Packages are:

• Single Business: $29 per month, up to three SEO pages and reputation tools.
• Multi Business: $49 per month for access and White Label features, up to six API sites.
• SEO Pro: $79 per month, up to 100 competitor and mobile tracking locations for Google.
• Reviews Only: $8 per month for reputation management and white label tools per location.

2. Falcon.io

Falcon.io is indeed much more than a social media marketing platform. For brands that want to be active on social media, it solves crucial problems. These include monitoring your company’s reputation online and strategies for dealing with issues. It has an intuitive user interface that can be customized. Falcon also highlights the ability to search, filter, tag, and track.

Falcon’s social listening capabilities, while including modules for publishing, engagement, outreach, outreach analytics, measurement, and benchmarking, are of particular interest to companies looking to work on their online reputation management.

The Brandwatch powered Falcon module lists monitors brands across 100 million online sources. You can use it to identify new trends and determine the importance of online conversations. You can also monitor mentions to understand what makes your customers tick and what content resonates with them. Analyze brand sentiment and perception without having to manually sift through large data sets.

Listening uses AI to detect data spikes and drops and alert you to unusual activity. It also automatically alerts you to negative comments so your team can act quickly in the event of an emerging crisis. The Listen Module is linked to Falcon’s unified social inbox, which can be personalized as you see fit. Analyze, monitor, and act on what you hear on social networks, forums, websites, and beyond.

3. Birdeye

Birdeye helps businesses grow with satisfied customers. More than 60,000 businesses use Birdeye every day to solicit new lists, reviews, and referrals, convert them into web chats and appointment customers, and provide those customers with surveys, ticketing, and insights – all in one place. With the Birdeye platform – IT, messaging and automation tools – companies are delivering great customer experiences to more than 100 million people.

Birdeye was founded in 2012 and is led by Google, Amazon, Salesforce, and Yahoo. Birdeye is headquartered in Palo Alto, France. Birdeye is backed by Marc Benioff, the founder of Salesforce, Jerry Yang, the co-founder of Yahoo, Trinity Ventures, and the World Innovation Lab.

4. YouScan

YouScan is a listening tool that searches for brand mentions on social media and the rest of the web, then analyses those mentions for their broader social impact. You’ll find thousands of data points and a variety of ways to analyze them. A real gem is the image recognition feature, which allows users to be remarkably specific in their visual searches.

To find the data you need, you can start by setting up Boolean searches. After identifying some data that matches your search criteria, you can return to the page that shows you all the references the platform has collected that match your criteria.

You can filter the results in various ways to find only the information relevant to your search. Visual Insights lets you find all images – an incredibly accurate AI engine helps you identify the image. Analytics tools include interactive graphs and charts that show all the important trends on your topics. To download and see the posts below the numbers, you can click anywhere in the charts.

5. Grade.us

Grade.us provides digital marketing agencies with a comprehensive review solution that allows you to efficiently manage and respond to online reviews. The benefits of using the software include customizable widgets, a 14-day free trial, no credit card, robust white-label options.

Grade.us is an online review and marketing software that lets you monitor the entire process of collecting and responding to opinions on an easy-to-use dashboard. The web-based software works well on any browser. With the white-label feature, you can easily create reports, widgets, and whitepapers with your name.

Other ORM features include:

• Over 165 review websites monitor, respond and create reviews.
• Request email, text, and direct mail campaigns for reviews.
• Manage business listings automatically.
• Unlimited access to and monitoring of review websites.
• Receive 100 email review requests per site.
• Populate your sites with review widgets, QR codes, and buttons.
• Create custom funnel landing pages for reviews.
• Respond directly to Facebook and Google Dashboard reviews.
• Capacity to schedule repeat reviews.
• Use the Local Client Finder tool to find leads.

6. BrandMentions

BrandMentions does not just listen to a few channels. Every major social media platform and non-social sites, such as news, blogs, and review sites, are represented here. They go through an extensive configuration to first identify the keywords you follow – usually your name and/or social management. 

You can also monitor your competitors’ keywords and social handles. You can configure your project by requiring or excluding certain keywords. For each mention, the platform displays a sentiment analysis and you can filter your results accordingly.

It takes less than a minute to see your references dissolve after you create your project. The results can be filtered in a variety of ways, and each mention can be selected for a more detailed view. You can respond directly to social posts through BrandMention’s interface. The database is constantly expanding as you continue to use BrandMentions.

7. LocalClarity

Save your time and protect your business reputation with smart and automated tools for $12 or less per month for business owners. The benefits of using the software are a 14-day free trial, unlimited users, review of customer reviews for up to 15 years after installation.

The software is a multiplayer review, local search, and reputation management tool that gives users control over listings and reviews for little money. LocalClarity is a clear winner for best value thanks to its accessibility and extensive review management features. To scan your reviews, review response templates, and manage auto-response campaigns, access your LocalClarity dashboard from any browser.

Features include:

• Daily scanning of newer assessments.
• Unlimited reports and users.
• Features for Google posts in the bulk schedule.
• Manage questions and answers (Q&A) from Google.
• Manage business listings for Facebook and GMB.
• Use your white label logo to personalize reports and notification emails.
• Monitor reviews in real-time for quick responses.
• Create intelligent self-response camps.

LocalClarity works with you to add branches of reviews. Alternatively, Trustpilot, Expedia, Glassdoor, GMB, and dozens of other review websites are available. Slack, Trello, and Basecamp are included in the integrations. LocalClarity offers affordable discounts and rebates for multiple locations.

CONCLUSION

In reviewing more than two dozen Online Reputation Management Software solutions, we considered several affordable yet feature-rich solutions. We looked at the total number of sites monitored, the types of response and marketing options, and the integration of third-party tools. In addition, we looked at features to support business listings, SEO, and Google My Business. We narrowed down our choices by ranking the best solutions in terms of overall functionality and ease of use in the top six reputation management software programmes.

Online Reputation Management Software providers charge by location, user, or site. Monthly or annual subscription plans often include different tiers with additional low-cost plans. For comprehensive all-in-one tools, package costs vary from $8 per month for monitoring critical reviews to $399.