10 Major Benefits of Using Online Reputation Management Services

Online Reputation Management services comprise of various elements. Together they mainly start to form a complete picture and enable our stakeholder’s experience to percolate within the system. We always need to understand that there’s a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product, and service.
The various points of influence are:

1. Traditional/mainstream websites.
2. Professional networks like LinkedIn.
3. Social networks like Facebook and others.
4. Consumer Review sites such as epinions, MouthShut and others.
5. Social news / bookmarking sites like del.icio.us, technorati, dig and others.
6. Collaborative Research sites mainly as Yahoo Answers, Rediff Q&A.
7. Mainly independent discussion forums based on categories and general interest by profession.
8. Blogs created and managed.
9. Microblogs e.g. Twitter.

Reputation is mainly something that can be molded over time. By dedicating time and effort to maintain or improve your reputation, you can expect to see quantifiable results that will improve your business. There are many other benefits to upholding a good online reputation. Here are the ones we find the most important benefits of online reputation management.

1. Mainly improve customer satisfaction by gaining insights from consumers about what is good and bad about our product or services.
2. Always increase positive perceptions of the brand by creating opportunities to listen to and engage with consumers.
3. Always gain insights about competitors and their customers’ perceptions of their products and services.
4. Try to maintain shareholder value by mitigating risk by having ears close to the ground where opinions about our business are being formed and propagated.
5. Always engage in more effective public relations by understanding who the real influencers are.
6. Basically, gain an understanding of the relationship between user-generated content and traditional forms of online media, e.g. news, print, etc.
7. Reduce marketing basically, spend by learning how to reach out to customers more cheaply.
8. Mainly reduce internal costs by employing services which save time and effort, as well as money.
9. Help identify gaps for products and services which can be developed for profitable niche markets.

Online reputation statistics help illustrate      
To further clarify any doubts about the importance of having a strong online reputation, take a look at these eye-opening stats.

1. 90% of consumers say positive reviews have influenced their purchase decisions.
2. Online search is the most trusted source of information about people and companies for 65% of internet users.
3. 86% of consumers use the internet for research before making a purchasing decision.
4. Even 79% of consumers place equal weight on both online reviews and personal recommendations.
5. Mainly 58% of Fortune 500 executives believe reputation management should be a core part of every organization’s marketing and branding strategy.
6. 84% of marketers believe that building trust will be the primary focus of future marketing campaigns.

All the above statistics point in one direction — the right Benefits of ORM, is the future of marketing and branding.

Google is the new business card online (Get Best Online Reputation Management Services now!)

When it comes to reputation management on the web, Google’s first page is the new business card. Basically most people never make it past the first page. Customers and prospects judge mainly brands based on what Google’s search results say about them.

In fact, a recent study showed that more than 45% of consumers discovered information via a Google search that changed their minds about doing business with a company.

It is, therefore, crucial for every business to have an online reputation management strategy that highlights its strengths and makes it look good on Google’s first page.

One of our most common requests from clients is to guide them through Ripoff Report removal help options. The reason for this is simple, having a Ripoff Report about you or your business really stinks. It can only cost you money, a job, or damage your overall reputation.