Hollywood Reputation Management

How Online Reputation Management Works for Hollywood Celebrities?

There are a group of people who depend more on their reputation than others, mainly because their career depend on it. One of these groups is Hollywood Celebrity. These celebrities often ask the online reputation agencies to manage their reputation online and they also pay impressive amounts of money for: SEO, SMM, Content Creation, etc.. Knowing the way online reputation management works for Hollywood celebrities can be very useful for them. Some reasons are:

• They can manage their reputation in a better way and use more interesting tactics to prevent bad reputation in online world.
• Celebrities get into social media crises more often than brands & companies, and it’s important for them to discover how they get back on track.
• If you are creating a personal brand, copying what celebrities do will often be more useful than learning brand tactics

What is online reputation management?

Online reputation is the image of a certain person in the online world. Online reputation management can be divided in two fields.

• The first is reputation management in search engines, such as Bing, Yahoo and Google.
• The second is the management of the reputation in social networks like facebook, instagram, twitter, etc.

The first one deals with what the search engine results are when you search online for that particular person’s name and everything related to it. For instance, no celebrity would want to see some scandalous event when he or she was minor in the search results. However, they can be in search suggestions that are common in Google.

Social media reputation management involves minimizing the negatives and facilitating the positives in social networks, which implies comments, reviews, publications, retweets/likes, etc. In addition to this, there is a third camp which deals with digital privacy. It’s crucial to remember that the Internet is not just the real people, but also robots or crawler that attack large groups and followers for their own benefit.

How does reputation management work?

The online reputation management process for Hollywood celebrities can also be broken down, this time into four blocks: reaction, monitoring, creation and SERM (search engine reputation management).

Surveillance

Social media networks and web monitoring are the most essential part of any reputation management process. Internet is an unpredictable and dangerous place when it comes to celebrities, and disaster can arise from anywhere in the digital world.

Likewise, it can be a random or small local news website that will start with a video blogger or a viral opinion with thousands of followers. You have to keep an eagle eye on everything. Neither is it enough to monitor your name or status. You must control your campaign, slogan, jobs, hashtags, or anything else related. It is a huge and crucial task, it is not surprising that celebrities often prefer to leave it to the experts. The Hollywood reputation management agencies, or online reputation management companies in turn, use tools such as Brand24, Awario, and Mention.

Reacting

Once you find the relevant mentions online, you’ll have to react these mentions. Not necessarily to each of them, but to those comments and reviews which seem influential. There are various tools that have integrated analytics that can help you decide which mentions are more influential for example, the follow-up of the author or the nature of the comment: positive, negative, or neutral.

Reacting to positive mentions is not a problem. A simple “like” or a “comment” of a celebrity can do absolute wonders, so if you are on a spree to build a personal brand, you should definitely show and react your appreciation for the followers. Or sometimes he or she responds with something ridiculous, like Ryan Reynolds does.

On the other hand, reacting to negative mentions is, understandably, a herculean task. It involves judging all aspects of the situation, responding to that particular solution, in a humorous way, or simply ignoring that situation. Again, this doesn’t stop on social media networks. Reacting to forums, blogs and even contacting web apps that publish harmful or degrading information is just as important.

Proactive strategies

Proactive strategies are all those tasks that come from the public profiles of celebrities: publications in articles, social networks, public relations, to name a few. The key is to create an environment that attracts voters, followers, and fans. The content creation on social networks, especially for Hollywood celebrities, follows the rules very different from those of television and press. While offline information is robust, the information that people get through online means must catch their attention momentarily and go viral, or it’ll be lost within an hour.

SERM

There is another field which is search engine reputation management. We have already discussed the search problems that Hollywood celebrities can face. So what can celebrities do if the negative information or reviews appears on the first page of search engine results, or even in images? The common strategy that online reputation agencies use it is to push down all the negative information by promoting and inserting more positive data over the internet. Once the negative page moves to the second or third page of Google search engine result, it is not that dangerous– people do not usually search that far for something related they are just interested in.